Client

Samsung X SSENSE

Overview

We created the key visuals for the Samsung x SSENSE campaign celebrating the opening of the new SSENSE store in Toronto. Our work included a full suite of marketing assets as well as custom visuals for the in-store screens, designed to complement the store’s aesthetic and elevate the brand experience.

The campaign launched with an opening party where guests were invited to interact with and fully immerse themselves in the digital environments we crafted specifically for this event blurring the line between physical and digital, and bringing the collaboration to life in a dynamic, experiential way.

Approach

We approached this project with the intention of crafting visuals that felt both interactive and immersive, aiming to create a surreal experience that would instantly captivate the viewer. At the core of our concept was a chrome liquid simulation, developed using X-Particles. We meticulously baked and composited this fluid, metallic element into real footage shot at the new SSENSE Toronto location resulting in a striking, otherworldly aesthetic tailored for high-impact social media marketing.

For the in-store experience, we designed a set of screen-based visuals that seamlessly blended Samsung’s sleek new phone design with the refined, experimental identity of SSENSE. Every frame was built to highlight the product in an artful way, creating a cohesive visual language that connected innovation, design, and fashion into a singular, elevated moment.

Framer 2023

Amsterdam