Client

Foil Gallery

Overview

At Foil Gallery, we lead the creative direction across all touchpoints from content creation for social media to the full immersive experience within the gallery itself. This includes overseeing and curating the IN:SIGHT Room, an immersive space in the back of the gallery featuring projection mapping, spatial audio, and an evolving selection of curated digital works.

Approach

For the IN:SIGHT Room, we handled everything from the technical mapping and projector setup to audio pairing and spatial design. Every visual displayed is curated and creative directed in-house, ensuring a consistent, high-end experience that aligns with Foil’s vision of blending art, technology, and emotion.

Beyond the physical space, we’re also responsible for Foil’s social media presence, creating a balance of graphic design-driven posts, curated UGC, and original content that reflects the gallery’s unique tone refined, elevated, but never pretentious.

Our goal is to build a visual language that is both aspirational and accessible, while pushing the boundaries of what a contemporary gallery can feel like both online and IRL.

Framer 2023

Amsterdam